Friday, October 5, 2012

Dove Self Esteem Weekend 2012

Happy Friday y'all! I wanted to make sure you all knew about the Dove Self Esteem Weekend that starts today. In support of their corporate mission to help women and girls with body image and appearance issues they are holding this 3 day campaign to help people start a conversation about self- esteem with younger girls. I am a HUGE fan of corporate social responsibility and think this is an awesome campaign from Dove.

Join women across the country, October 5-7, when Dove will be holding a nationwide rally to talk about beauty, confidence and self-esteem. Commit to talk to the girl in your life during the weekend and beyond - it all starts with a conversation. If you can't share over the weekend, any time is a good time to start the conversation. Not sure where to start? Download the Let's Talk Toolkit using this link.

Dove research shows that it is still important for us to address girls' anxiety about looks, as there is a universal increase in beauty pressure and a decrease in girls' confidence as they grow older.
Key findings from the latest research include:

- Only 4% of women around the world consider themselves beautiful (up from 2% in 2004)
- Only 11% of girls globally are comfortable using the word beautiful to describe themselves
- 72% of girls feel tremendous pressure to be beautiful
80% of women agree that every woman has something about her that is beautiful but do not see their own beauty
- More than half (54%) of women globally agree that when it comes to how they look, they are their own worst beauty critic*

Created with Jess Weiner, Dove Global Self-Esteem Ambassador, this is a great resource for all women on starting a conversation in a simple way. Ask, Share, Listen and Act -- you'll find unintimidating ways to make these a natural part of your talk about self-esteem. The Dove Facebook page offers a lot of cool tools and downloads to help you get the conversation started.

You can share your commitment to girls' elf-esteem with your friends on Facebook! Visit Dove's Facebook Page or use Send a Note of confidence Link to select your message and share with your friends. Send a note of confidence to the Dove community wall here.

And of course you can follow Dove on Twitter too.

This is the very touching campaign video. 

You are all beautiful to me! 

*Source: Dove Research: The Real Truth About Beauty: Revisited.

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